Color Collection

An idea that stands for independence and thinking for yourself. We want to make people aware of how important it is to draw your own conclusions and form your own opinions about everything that happens in our society.

As humans, we’ve created a system where every single person can share their ideas and beliefs with the rest of the world and where it’s sometimes hard to separate facts from fiction. The ocean of information is ever rising and it can sometimes be hard to know what to believe and what not. We want to encourage you to not just blindly take something for a fact but really do your own research and form your own beliefs.

We’ve used this collection to visually show that not everything is what it looks like by switching up colors and the corresponding words. This is a direct connection to how advertisements or fake news can mislead us in real life.